Taking Omnichannel Communication to the Next Level, Together

Bernarda Ivičević - 5 min read
Content Marketing Specialist
01. Feb. 22

Infobip and venITure look back at the beginning of their partnership and give a glimpse of what is coming next.

It’s been almost two years since we announced our partnership with Infobip “a global leader in omnichannel communication, to establish and optimise processes of #DigitalTransformation for companies of all sizes”.

This Croatian company, with more than 60 offices on six continents, builds meaningful customer relationships over any channel with its full-stack cloud communication platform. Infobip as a leader in omnichannel engagement is powering a broad range of messaging channels from email, SMS, and RCS Voice and chat apps.

What we've done so far

Atlassian Team Tour 2020.

In these nearly two years, we’ve been through a lot. From Atlassian Team Tour 2020. when Kristijan Luburić, our managing director, interviewed Infobip’s VP of engineering, Damir Prusac about how Infobip built a DevOps solution that powers 1 billion messages a day; to our first joint product - OmniChat for Jira Service Management.

OmniChat for Jira Service Management

OmniChat is a true example of when partnership turns into “developmentship”. For businesses that rely on customer support as a vital part of customers' journey and their relationship, any limitations can have a big impact on customers' overall satisfaction and retention rate.

With OmniChat for Jira Service Management, a customer has the ability to choose a communication channel while the agents have a seamless single interface experience. 

As an Atlassian Enterprise and Platinum Solution Partner, we at venITure saw an opportunity to take the communication between agents and end-users on Jira Service Management to another level. In partnership with Infobip, we created OmniChat for JSM - a cross channel support for customers, that enables easy two-way communication via WhatsApp and SMS.

Atlassian Success Story

After that came Atlassian Success Story - a story about how Atlassian helped Infobip retain its startup agility and grow rapidly like an enterprise.

“By adapting their cloud communications platform to meet ever-changing consumer preferences, technologies, and compliance requirements in 200-plus countries, Infobip has reached over five billion people and the ultra-rare “unicorn valuation” of $1 billion. Accommodating so many variations and keeping up with such exponential growth would be enough to make most teams dizzy. But with Atlassian Data Center and more modern DevOps and ITSM practices, Infobip has steadily increased deployment velocity, decreased resolution times from days to minutes, and helped two-thirds of the world’s population communicate with confidence. “

You can read the rest of the success story here.

Only great partnerships start at a conference located at a Wellness Spa, at least in our case…

We partnered with Infobip to help Atlassian and forward-thinking companies create sophisticated and connected customer experiences at every single stage of the customer journey. But as we mentioned before this wouldn't have happened if we hadn't attended Infobip's developer conference in Wellness Spa Tuhelj, Croatia.


See how the Infobip and venITure story came together and what else is in store in the video below.

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